Introduction

*The advertising program is designed to provide scholarships and financial aid for athletes that are unable to afford their own tuition.

*This year Cheer Works LLC has provided partial scholarships for 18 athletes. Cheer Works LLC hopes to provide full scholarships ($2,775 per athlete/$55,540 total) for 20 athletes for next season.

Advertising Opportunities

Webpage Information

www.pinnaclecheer.com

*Over half a million hits last year with an average of 42,581 hits per month.
*Over 1000 new visitors each month.
*Changes are being made that will require all clients to go to the webpage to pay tuition and sign up for private lessons and special events (birthday parties, camps, clinics, sleepovers, etc…).

Promo Video

The promo-video is a short video that highlights:

• Instruction
• Competitions
• Practices
• Classes
• Camps/Clinics
• The Facility
• Awards/Titles

The video will be circulated and shown to many markets and audiences such as:

• Myspace
• YouTube
• Playgroups
• Cheer Clinics
• Elementary, Middle, High Schools
• Parties

This video will be mailed to are all NEISD schools, as well as prospective schools and school districts between Austin and San Antonio.

Video ads for the promo video will be limited to 6 available slots with a maximum of 15 seconds per slot. Videos must be provided by the company.

Text ads for the promo video will be limited to 18 available slots; 6 per page for 10 seconds.

In-House Video

The in-house video is primarily a means of entertainment for our clients who stay in the gym while their children are practicing. The video will show footage of Pinnacle from competitions, clips from camp videos, highlighted collegiate cheerleading programs, amateur skill videos, and other cheerleading related videos. The purpose of the in-house videos is to advertise up-coming functions and events at Pinnacle.

Ads during the in-house video may be video ads or text/image ads. There is no limit to the number of ad slots available for the in-house video.

Video ads are limited to a maximum of 30 seconds.


*Text/Image ads in the in-house and promo videos can be designed by Pinnacle’s own graphic designer for an extra $25 fee. Logos and other images need to be provided by the company.

*Video ads for the in-house and promo videos must be provided by the company.

Classes and Programs

Open Tumbling:

Pinnacle offers tumbling classes five days a week. All tumbling classes are 90 minutes long and offer the highest level instruction for all level tumblers. There is a 1:7, coach-to-student, ratio. Tuition for tumbling classes is $55/month. Pinnacle currently has 223 students enrolled in tumbling classes.

All-Star Cheerleading:

The all-star program at Pinnacle is a very successful competitive cheerleading program. Athletes are evaluated and placed on specific teams based on their mastery of the skills required for each team. Pinnacle currently has six competitive all-star teams; 124 athletes. Athletes are also encouraged to compete individually, in groups, and in specific skill based divisions. Pinnacle has won 72 national titles, and still counting.

Youth Tumbling:

Pinnacle’s youth tumbling program offers classes for children between eighteen months and eight years old. There are two parent/child classes offered for parents with children between eighteen months and three years old, and there are two introductory tumbling classes for children between four and eight years old. There are 33 children enrolled in Youth Tumbling.

After-School Program:

Our after school program will provide your child with FUN activities that will keep them out of trouble and in shape after school. Our safe and structured program is designed for you to rotate through stations that allow time for homework, gross motor and aerobic activities, snack, and teamwork activities. The after-school program has 17 students enrolled from 4 different schools.

Open Gym:

Open gyms are designated times where athletes or friends are welcome into the gym to solicit extra instruction on skills, work on new skills, or just to have fun. Attendance for open gyms can range widely depending on the day.

Camps/Clinics/Parties:

Once a month Pinnacle will offer a specific skill-based camp or clinic; designed to focus on perfecting a particular skill. Gym sponsored parties are great opportunities for parents to have a night for themselves. The Pinnacle staff organizes games, activities and dinner for the children at the parties

Student Information

Pinnacle currently has 435 active athletes. About 70% of the athletes at PCC live in San Antonio or Helotes, but the other 30% travel from as far as San Marcos, Boerne, Hondo, La Vernia, Stafford, Victoria and everywhere in between.

Age Breakdown

*45% of all athletes have practice or class at Pinnacle two or more times per week.
*PCC currently has a 2:1, add-to-drop, ratio.
*PCC is in contract with the cheerleading programs of Churchill HS, Marshall HS, O’Connor HS, Reagan HS, Incarnate Word HS, St. Gregory’s MS and the Texas Military Institute.

Client Information

*The average client at Pinnacle spends $142.18 per month at PCC ($1706.12/year).
*36 multiple athlete families.
*Traffic of 1,400 people through Pinnacle every week.